
I am fully aware April fools has past. Blackmagic Design have a camera that has a 2.5K sensor, can do 13 stops of dynamic range and 12-bit RAW, Uncompressed files.
Blackmagic Design have announced the BMD Cinema Camera and it is just $2995. Well known Australian Cinematographer John Brawley had a very hands on dealings with the BMD Cinema Camera.

Download footage shot by John Brawley on the Blackmagic Design Cinema Camera HERE.
Briefly, this is why RAW matters:

The first image is a typical DSLR. The second is RAW footage. And the third is color graded.
Go to Black Magic's website for more info.